To create an ecosystem that brings creators closer to consumers..
To preserve the legacy of great movies and music for our future generations..
To enable content to discover its true value and empower consumers with choice
To create a platform that rewards consumers for following their passion for MOVIES and MUSIC
To co-create an entertainment ecosystem that will arrest revenue leakages and enable monetization opportunities
Unexplored segments that coexist within the film industry like movie inspired animations, merchandise and more remain unmonetized.
No visibility on the theatre walkins, under reporting of revenue collection and royalty payments.
1%-2% of music is consumed by way of legal purchase in India, whereas 99% of the music consumption is still illegal.
Digital platforms are more focussed on popular content, are heavily influenced by Record labels making it a glass ceiling for new artistes to get discovered.
Major music labels just give 10%-15% of revenues to artists (after label has recouped all costs of recording, manufacturing and promotion). Even VoD platforms like Youtube pays a few thousand dollars to artists for over 100 million views.
A capital light, democratic discovery and distribution model.
Creators need not worry about high distribution cost. Upload content for free, price it and start earning
Creators benefit from community enabled micro distribution and need not worry about licensing and huge overseas distribution cost
Affordable, brings content faster to target audience. Content uploaded is hashed and encrypted. Protects content form unauthorized access
P2P, community enabled micro distribution powered by incentives. Rewards generated within the system keep the distribution chain going for a longer period of time
Creators price their content, thereafter the network takes charge and prices the content dynamically based on demand, reviews and ratings. Transparent dashboards to track earnings at a granular level
Film makers, Musicians, Artists, Game Builders
Movie/TV viewers, Music Listeners, Gamers
Set Supplies, Make up artists, Marketing, Production design, legal
Government, Tax Dept
Crowdfunding, Collaborated Production, Distribution, Royalties, Income
Investments, Consumption, Contribution, Micro-distributor, Merchandize
Sell Services, Cooperatives, Partnership models, Automated payments
Buy Tokens, Transfer, Gift, Earn
Transparent tax collections, Auditable records, TDS
Earn by contributing to reviews / ratings
Earn by Referring myNK to family and friends.
Earn by micro distribution of movies to their circle of influence.
Dynamic pricing dependent on market demand and supply allows users to leverage the platform to the fullest
Backed by 22 years of experience in strategy, operations, planning, developments, engineering, projects and management systems. He was the Vice President, Service Innovation and Head of India’s first Blockchain Centre of Excellence (CoE) at Blackstone group backed Mphasis.
22 years of experience in Strategic Marketing, Media and a veteran of building new media solutions. He honed his skills at Coca-Cola before moving to a 14 year stint at Groupm (WPP) wherein he created an experiential marketing practice and grew to the level of Managing Partner on the back of market shaping initiatives and has led his team to many awards at Global and National Industry Forums.
Winner of Ordre des Arts et des Lettres award from French Government, the Grand Jury Prize at Indian Film festival Los Angeles, BAFTA award for best film not in English language, Four Filmfare awards and a National award. Director of Sacred Games, India's first Netflix original series.
Grand Jury Prize at Indian Film Festival, Los Angeles
Ordre des Arts et des Lettres award from French Government
National film award
BAFTA award for film not in English language category
2011, 2013, 2015
4 Filmfare awards
Films and Entertainment Marketing Veteran, Expertise across Global Content Acquisition, Film Marketing and being an Executive Producer (25+ films)
Advisor Founder of Blockchain News Blockchain Partners, Crypto Assets Group. Advisor to more than 25 Blockchain startups at present. Authored over 1500 articles on blockchain and a known speaker at major blockchain events.
Investor, Mentor & Advisor to Startups | Board Director | Strategy Consultant.
Founder & MD Rights Stuffs BV Amsterdam Area,Netherlands. Program Buying And Digital Distribution, Specialization In Creative Sourcing/Section,Business/Legal Aspects And Related Strategic planning /Rights Advice